Tips for Increasing your Cisco Sales Right Away


While we don’t want to sound like an infomercial touting ‘a get rich quick’ scheme, the fact is that those who work smarter often outperform those who merely try to work harder.
 

With us moving into Cisco’s 3rd quarter, we wanted to share four best practices – and ensure that all our Cisco Solution Providers are reaching (or exceeding) your sales projections and receiving the highest possible level of rebates, credits and other incentives.  

 

Remember ‘Refresh’ Sometimes the price difference between what a customer is willing to pay and what you’re asking for is so close – and yet so far away. In those instances, instead of delaying the sales process or compromising your margins, think ‘Refresh’. Cisco Refresh is the rebranded and updated version of CCRE (Cisco Certified Refurbished Equipment) and includes nearly 4,000 offerings from all technology areas (switching, routing, wireless, IP telephony, security and other advanced technologies). 

What’s nice about Cisco Refresh is that unlike ‘grey market’ products, CCRE products come with the same Cisco warranties and support service as new products, and are eligible for leasing and financing offers through Cisco Capital. And with savings of up to 40% off, Cisco Refresh products are viewed favourably by customers with green IT initiatives. CCRE products are also often available much quicker than new — especially when you buy them from a Worldwide Cisco Distributor like Ingram Micro.  

 

Engaging with Ingram Micro Offering Cisco solutions couldn’t be easier when you work alongside Ingram Micro. With a team of knowledgeable Business Development Managers (BDMs), high-impact and available sales enablement programs, such as flyHigher – Ingram Micro provides a competitive advantage through first-class customer value, support and technical solution know-how.

Our team assists Cisco Partners in selecting the right solutions, whilst maximizing discounts through careful structuring of rebates and simplified partner engagement with Cisco. If you’re already a Cisco Registered Partner, but haven’t registered for the Ingram Micro flyHigher program – visit ingrammicroflyhigher.com/uk and help your Cisco sales take off.  

 

Sell Services Rather than focus all your sales efforts on acquiring new business, consider the money you may be leaving on the table with your existing customers. One area where solution providers would gain incremental revenue is through attaching professional and managed services to a hardware or software sale. With Cisco Smart Net Total Care (formerly SMARTnet Service), Cisco Partners gain access to increased service opportunities, helping to monetize their installed base and provide greater resource efficiency. 

 

 

 

By including Cisco SMART services you not only provide a foundation for business continuity and business optimization, you gain valued visibility and diagnostic data from your customer’s network technologies. This provides the information required to help shift the focus away from just support delivery, towards offering insight into how improvements in a customer’s operational efficiency could be made to achieve better business outcomes.  

 

Know Your Metrics As a Cisco Partner, you’ll already know the value of meeting certain sales thresholds. The Cisco Value Incentive Program (VIP) makes it easier to keep track of sales and it offers monetary rewards to partners who focus on technologies that are part of a Cisco architecture or emerging offering. 

VIP architectures and tracks include; Collaboration, Data Center, Enterprise Networks, Security, Cloud Managed Services, Cloud Services Reseller, Software as a Service (SaaS) and Cisco Open Network Environment (Cisco ONE). VIP is available to Cisco specialised, certified or Authorised Technology Provider (ATP) Partners who sell Cisco architectures within the current 6-month program period.  

 

Move Faster with Ingram Micro Speed of execution is where Ingram Micro excels for Cisco Partners – helping deliver large volumes in short timeframes, Ingram Micro Partners gain a competitive edge in their delivery of first-class Cisco customer solutions. 

To find out more about how we could help you take advantage of the market opportunities Cisco security technologies deliver, contact one of our team of Cisco experts. Contact details and further information can be found on our Partner enablement platform: www.ingramflyhigher.com/uk/contacts

 

 

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