How Can Cisco's SaaS Solutions Provide Value to You (and Your Customer)?
 

Software as a service (SaaS) is fast becoming the standard model for business tools. Statistics show that the compound annual growth rate for the SaaS market was 16.4% between 2017 and 2022. Perhaps more importantly, it’s believed that 99% of businesses will use at least one form of SaaS by the end of this year.

But how can Cisco’s cloud and SaaS solutions provide recurrent value to Ingram Micro Partners, and what does this mean for your customers? Let’s explore this below.
 

The Value of Cisco’s SaaS Solutions for Partners

As an Ingram Micro Partner, the software solutions you provide for your customers should be mutually beneficial. Across the Cisco Architecture (security, enterprise networking, collaboration or data centre), you’ll find SaaS and cloud products that are easy to set up and manage while also providing the flexibility your customers need.

Along with what Cisco’s solutions offer customers, there are numerous benefits for Partners.
 

Enhanced Customer Relationship

At their most basic level, cloud and SaaS solutions are subscription-based models. Revenue aside, this means a continued relationship with your clients, as you’ll need to continue providing support for as long as their subscription lasts.

Not only does this improve your customer relationship and provide you with opportunities to demonstrate your industry specialisation, but it also deepens customer loyalty. After all, if you have a proven track record of effective support through SaaS solutions, your customers will keep coming back for more.
 

Opportunities for Add-Ons

Does your customer need secure solutions for their mailbox and real-time site analytics? Why not upsell other Cisco SaaS and cloud-based features, such as cloud storage, Webex solutions, and more?

The benefit of offering a SaaS model is that it provides plenty of opportunities for add-ons and upsells. Cisco provides a wide range of software solutions that fit together seamlessly. What’s more, offering them as a subscription package means convenience for your customers.

Specifically, it’s switching your customers from a CapEx model of large-scale, annual purchases to an OpEx model – recurring, smaller-scale subscriptions. OpEx-style solutions provide more immediate value and cost control and, most importantly, greater flexibility in terms of add-ons.
 

Future Proofing Your Business

Providing your customers with a subscription-based software solution extends the length of your overall engagement with them. Along with improving customer loyalty, you’ll benefit from the recurrent revenue it brings, meaning you’ve always got a base level of monthly income.

From an ROI perspective, recurrent revenue through subscription models is a passive income source. After the initial sale and setup, there’s very little you need to do in terms of maintenance for your clients. You can provide secure and effective software solutions with far less engagement than if you used other software models.
 

The Value of Cisco’s SaaS Solutions for Your Customers

Of course, the value of cloud and SaaS solutions doesn’t just come from the Partner’s side. To sell these products to your customers, you must first understand the value they can offer. Cisco’s SaaS and cloud solutions provide your customers with:

• Secure, holistic solutions for managing their public and private clouds, whether this is websites, emails, or any other business process.
• A consistent experience across applications. While this isn’t something that can be quantified in the same way, it can be a massive selling point for plenty of businesses.
• Flexibility over billing options, meaning you can provide custom solutions for your clients.
• Managing and optimising applications across multi-cloud environments. As more businesses move to cloud-based models, an optimised experience becomes even more important.

The bottom line is that Cisco’s solutions provide your customers with consistency, security and flexibility where it matters most. Cloud and SaaS solutions are the business models of the future, so getting your customers on board means benefits for them, and for you.
 

Why Choose Cisco Through Ingram Micro?

Choosing your software solutions through Ingram Micro means we can provide the experience and education you need to guide your clients through the sales journey for Cisco products. We will help support you from initial delivery and onboarding through the customer’s lifecycle.

Ingram Micro is the business behind the world’s brands reaching nearly 90 percent of the world’s population. Our market reach, diverse solutions portfolio, and digital platform Ingram Micro Xvantage™ set us apart. We have approximately 27,000 associates committed to serving our more than 161,000 customers and 1,500 vendor partners worldwide. Learn more at www.ingrammicro.com.